Combination of ideas from her technological, palpable implementation: a system for effective outreach and building relationships between architects a produttori the construction industry.
Manufacturers in the construction industry still need new partners — and architects need tools to help them realize their projects more efficiently. In response to these needs, in the increasingly digitized reality of the 21st century, industry-leading Archispace has decided to rise to the task.
However, the road to the goal was as exciting as it was challenging — our task was to define both the identity and the differentiator that, in the long run, would make for a strong (and consistent!) brand communication strategy.
In order to discover needs and incentives among a divided audience, we collected a large amount of data in quantitative and qualitative studies. And it was on them - and on the observations from the joint workshops with the employees - that we based our action plan.
BrandingProduct designHowever, the road to the goal was as exciting as it was challenging — our task was to define both the identity and the differentiator that, in the long run, would make for a strong (and consistent!) brand communication strategy.
In order to discover needs and incentives among a divided audience, we collected a large amount of data in quantitative and qualitative studies. And it was on them - and on the observations from the joint workshops with the employees - that we based our action plan.
The New Reality: A Prospective Approach to digital future. A focus on providing customers with leading technology solutions while remaining true to the idea of connecting people.
The effect? Verbalized and defined brand communication strategy, fresh and concrete visual identification, and an updated technological platform. All rooted in the legacy of Archispace — and at the same time, boldly pointing its future direction.
A key element of the brand's activity is the platform — a digital library system that connects architects with manufacturers. In the refreshed edition, it not only presents a more intuitive, easy-to-use and modern interface, but extends the visual identity to all points of contact with the customer.
The new brand image, followed by a digital platform, quickly contributed to the perception of Archispace as a partner on the path to increased success of their own projects. And this direction of development gives the opportunity not only to establish relations on the architect-producer line, but above all to strengthen the bond between the recipient and the brand.
Rafał Maj
Head of Marketing
Looking back, I think we couldn't have hit it any better. thesign.digital is an agency that designs not only effectively or according to trends — but with full business sense. That was the most important thing for us.
In addition, working with Szymon and his team based on the schedule they proposed actually works. Feeling calm and in complete control of the situation in such a strategically important step — priceless!
In addition, working with Szymon and his team based on the schedule they proposed actually works. Feeling calm and in complete control of the situation in such a strategically important step — priceless!
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