Solving a problem as old as the world in exploratory and innovative way: combining development services, design and repair into one.
The Polish secondary real estate market is overcrowded and dominated by fat players, fiercely guarding their borders.
In order to exist in such difficult conditions, Bonahouse has focused on reaching out to customers and developing an innovative, unique business model: to offer cleverly designed, functional apartments used as new, in a way that is convenient and understandable to the customer.
Therefore, the brand image from the very core — the name and slogan we worked on — had to be equally competitive and strongly stand out from the market.
BrandingProduct designIn order to exist in such difficult conditions, Bonahouse has focused on reaching out to customers and developing an innovative, unique business model: to offer cleverly designed, functional apartments used as new, in a way that is convenient and understandable to the customer.
Therefore, the brand image from the very core — the name and slogan we worked on — had to be equally competitive and strongly stand out from the market.
To emphasize the friendly character of Bonahouse, we put a strong emphasis on words — weaving the brand name into slogans in digital and print communications.
In the strategy of communication and brand image, we have placed on foundations unusual for the real estate industry: simplicity and joy of living in a benevolent and full of understanding aura.
Therefore, we also clearly based the visual identification on simple geometric elements, referring at the same time to the architectural plan of the apartment. We also found a way to create unique attributes — interior items that have become an important part of the brand's identity.
As a result, we have created an energetic brand with the potential to change the way Poles think about real estate — from tedious, frustrating formalities to a pleasant and exciting process of entering life anew.
Krzysztof Kassner
CEO Bonahouse
I would like to say that the project went smoothly and as expected — but far exceeded them!
The thesign.digital team is a high shelf. Great quality and the concrete itself. Their ideas were hit to the point, as if they had been working in my market themselves for years.
And also punctuality and ongoing contact — such cooperation is a pleasure. It certainly wasn't our last project together. I recommend!
The thesign.digital team is a high shelf. Great quality and the concrete itself. Their ideas were hit to the point, as if they had been working in my market themselves for years.
And also punctuality and ongoing contact — such cooperation is a pleasure. It certainly wasn't our last project together. I recommend!
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