“... not only did we adapt to the new market conditions, but we did one step Next: we looked digital future Right in the eyes.” Shut up soul, there are no limits! That is: television according to the rules that... you determine yourself.
Asta-Net, the parent company of MeeVu, has been a leader in providing telecommunications services in the central part of Poland for more than 30 years. But over the years, the market has changed: it has grown, tightened and evolved, sharply pushing the line towards Internet services.
At the same time, customers are placing more emphasis than ever on quality, availability in the here and now mode and matching with each other. Therefore, when Asta-Net decided to get ahead of the line and shake the market with its latest MeeVu product — we knew right away that we would play hard.
The challenge was to build an identity that (clearly) stands out from the competition. We decided to play unusual — and instead of getting users to sit in front of the TV, we decided to inspire them to act and... go outside. With MeeVu, of course!
BrandingProduct designProduct development
At the same time, customers are placing more emphasis than ever on quality, availability in the here and now mode and matching with each other. Therefore, when Asta-Net decided to get ahead of the line and shake the market with its latest MeeVu product — we knew right away that we would play hard.
The challenge was to build an identity that (clearly) stands out from the competition. We decided to play unusual — and instead of getting users to sit in front of the TV, we decided to inspire them to act and... go outside. With MeeVu, of course!
Today MeeVu has power Defining categorythat it supports. The digital future dictates its terms.
And it was not a shot in the knee, but a shot in the bullseye! By focusing on the customer, focusing on emotional benefits and strongly emphasizing the idea of the discoverer, MeeVu gained the most important thing: a fundamental change in the perception of its competitors.
And thanks to maximally modernized touchpoints and brand experience, we have not only adapted to new market conditions, but we have gone one step further: we have seen the digital future directly in the eye.
The effect? A brand that electrifies and stands out as the innovation leader in its category. Plus, it gains the power to redefine it.
Joanna Pikulik
Marketing Manager ASTA-NET
Szymon's versatility, knowledge, enthusiasm and personal commitment make for excellent projects.
The aim of our cooperation was to develop a visual identification of a key product. Over time, it turned out that Szymon's team perfectly understood the genre weight of the brand and the service.
The thesign.digital team listens and analyzes carefully and then sets the right direction to finally create the perfect image and image strategy. Highly recommend!
The aim of our cooperation was to develop a visual identification of a key product. Over time, it turned out that Szymon's team perfectly understood the genre weight of the brand and the service.
The thesign.digital team listens and analyzes carefully and then sets the right direction to finally create the perfect image and image strategy. Highly recommend!
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