What works today may not be as effective or visually impressive tomorrow. And at stake — the customers!

Whether you want to — to make sure that your brand's website is still as modern and engaging as it was when it was created — you need to not only keep up to date, but also look to the future. Fortunately, you don't have to wade through the thicket of information and forecasts on your own. To save you time, we have compiled a compilation of the 6 most important trends in digital design that will shape the digital world in 2023 and for several years to come. Which of these are already visible in the online image of your company? And which ones would be worth implementing?

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Minimalism

The famous “less is more” has never been so relevant. In 2023, minimalism will be more important than ever before. As the number of users of mobile websites is increasing year by year, it is important that they offer a simplified user experience as much as possible. For what? So that after 8 seconds (because that's the average online attention span) they don't run away! They just quickly found what they were looking for.

The minimalist design architecture gives users exactly as much information as they need and makes sure they don't feel overwhelmed or confused. No unnecessary frills. No mess. Interestingly, this trend extends not only to the visual aspects of the website, but also to its content.

We propose a simple test: how quickly does a user of your website find a solution to his problem? And how easy is it for him to reach for them? An additional bonus of minimalist designs: the loading time of such a site is low, and navigation is easier.

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Mobile-First Design

‍Responsive design (that is, one that guarantees that your website will look great no matter what device the visitor uses - laptop, smartphone, tablet) is nothing new - you will probably think. And yes. Google has been favoring mobile-friendly sites in its search engine rankings for years.

But when designing your brand's website, were you first guided by the mobile or desktop version? Well, that's it! Mobile-first design means creating websites that are optimized first for mobile devices and only later adapted to desktop screens. With such a rapidly growing percentage of mobile network users — no wonder!

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‍Animations and Motion Graphics

Motion graphics, i.e. animations and motion graphics, are no longer interesting novelties in 2023 — but the norm of the market. They are used to draw attention to key elements of content, product images or special offers, as well as to facilitate navigation for visitors. In an interesting way, they provide them with visual clues as to where they should click next or what information they should pay attention to first. Importantly, motion design and animations allow designers to create visual stories with user interaction that engage and keep you coming back for more. They also make it easier to understand complex topics by breaking them down into smaller pieces. Adding them to your design can make your brand stand out from others in your field, while also helping your visitors better understand what you do before they even start reading the content or exploring the next subpages.

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Large typography

‍No more writing with a small mallet! The use of large fonts in projects has become a popular way to make content more accessible and readable — as well as to optimally direct the audience's attention. They can also be used to return it to smaller, though no less important, design elements — such as call-to-action buttons, the so-called CTA.

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3D Elements ‍

3D elements are becoming increasingly popular in digital design due to their ability to capture attention and provide unique experiences to users. 3D graphics can be used for everything from realistic product images on online store pages to creating immersive environments in virtual reality applications. It allows designers to create images that are far more engaging than static graphics or 2D movies — thereby capturing users' attention for longer and increasing brand recognition and retention.

Web GL ‍

Until a few years ago, the idea of using GL technology (the engine used to create computer games) when working on websites would have been unthinkable. Browsers and computers were simply not powerful enough to meet the demands of rendering 3D graphics in real time. But today they are! And they provide a stunning experience not only for users (and designers; -)) of websites, but also for interactive applications. From immersive 3D environments to complex data visualizations, the potential of what can be built is limited only by our imagination. Open GL, in our opinion, has the greatest potential to revolutionize the market in 2023.

Today's technology is developing at an alarming rate — but the growing needs of users are also following it step by step. Fortunately, you don't have to keep track of everything yourself. With the above list, you'll always have guidelines and tips on what to invest in for next year's brand development plans.
Think about refreshing your online business image before 2023 kicks in for good! With it, your website and other digital products will not only provide a better experience for users and customers (future and current!) , but they will also set you apart from the competition.

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