The fact that a business must have a website should no longer be persuaded. A good website is the basis of business for many companies. However, its creation is not simple. Knowledge from various fields is useful - from psychology, to marketing and design, to programming. To build a website that meets the latest trends, is fast, responsive, intuitive and tailored to your target audience, you often need to be genuine Superhero.
About... Do you like superheroes? Okay, everyone likes it! ;) You can build your corporate website by being: Thor, Iron Man, X-Men or... Captain Marvel. Do you think I've watched too many of this label's films? Possibly! ;) But in this case it is the perfect method to show you ways to create your own website.
We begin!
Method # 1: Self-created website
You can create a website yourself — if you are familiar with design and programming.
Thor is the most powerful of Asgard's pantheon of deities. He is able to do things far beyond the capabilities of his kinsmen. Just like a person who has the ability to design and can code the page they create themselves. This requires a lot of knowledge in marketing, design and programming.
Where should you start?
Of course, from the most important thing, without which it is impossible to set up a site: the purchase of a domain and hosting. Then it is necessary to think about the project and determine what impression we want to create in the recipient and adapt further actions accordingly.
The next step is to define the audience. One website can, of course, respond to the needs of many different groups (and there is nothing wrong with that), but it is not worth approaching this issue too broadly. When we speak to everyone, we are not really talking to anyone.
What's next?
1. Setting the objectives of the website (sales and marketing)
2. Designing information architecture
2. lo-fi prototype
4. Hifi+rwd design
5. Writing good quality content. Content is the king!
6. Creating code for HTML design, CSS + a whole lot of other languages (depending on how extensive system you plan to implement)
7. CMS (Content Management System) will probably come in handy
8. Testing and optimization with Google crawlers
9. and voila.
If you are so versatile that you can do it all yourself, you can be called the god of creating the web. Grab your hammer, i.e. mouse and act!
Method # 2 (for a genius, billionaire, playboy, philanthropist): Web Builder
Using the web builder, you can create your own website.
You don't need superhuman powers to do this, just a little... genius in yourself.;) Just like Tony Stark. His intelligence allows him to create various high-tech inventions, including the most important - Iron Man armor.
Even if you are a layman, with an intuitive drag-and-drop editor, you can create a professional website with a truly functional layout. You will also have the option to adapt your website to mobile devices and integrate it with your social media accounts.
What are the pluses of this?
It's cost effective — it costs much less than building a professional website. It is only necessary to pay a subscription fee. It is easy to use — building a website with such a tool is very intuitive. There are many templates to choose from that you can customize.
Cons?
Slow loading time — you don't have much influence on the code, so you won't be able to optimize your site. It's not custom designed — your site won't stand out from the crowd because it will have a standard layout.
Method 3: Interactive Agency
One for all, all for one! Put the creation of your website in the hands of the agency. Welcome to the X-Men! Charles Xavier is incredibly intelligent, able to win people over without using his supernatural abilities. Wolverine has sharpened senses, which means that he has better eyesight, hearing and sense of touch than an ordinary human. Quicksilver's basic ability is the ability to move with inhuman speed.
Sounds like a tight-knit team that can meet every requirement, right? Like the agency, which is the ideal way out for complex and long-term projects. Thanks to the fact that everything is done “all in home”, you get access to really many talents in one place.
Choosing an agency is recommended primarily for large companies and organizations that need a one-stop shop, especially if they are implementing larger projects that involve multiple workflows in a short time.
Do you need an agency to create your website? To find out, answer 3 questions:
1. What is the size, scope and complexity of the project?
2. What skills are needed to make a website?
3. What is the estimated deadline for handing over the page?
Larger, more complex projects usually require solid coordination and planning — something that is often included in the services offered by the agency. So if you need a comprehensive service to make your website, choosing X-Men is certainly one of the better ideas.
Method 4: Freelancer will also create a website
Get access to unlimited energy resources!
Your website can be created by a freelancer.
If you have a white belt when it comes to design, and you want your website to have a WOW effect! Give it to Captain Marvel! What Marvel can do, in fact, is beyond all scales. She is a superhero who is hard to match. It has access to unlimited energy resources and, in addition, has a seventh sense that warns of dangers. Print, paint: freelancer! ;)
Ambitious projects and freelancers are almost like brothers! By working with freelancers, you gain flexibility and lower costs of delivering a finished project. We can use their services at any time, without hiring an employee, which would involve many formalities and costs.
Freelancers, like agencies, most often issue a VAT invoice — so we only have a specific amount to pay, which — as you yourself admit — is very comfortable, right?
An important element when hiring a freelancer is the quality of project execution. When choosing a person, we have the opportunity to check the portfolio and get acquainted with the opinions. So we can choose a person with a large baggage of experience and equally impressive skills.
The choice is yours!
Regardless of whether you are a web designer sensei or you do not have any abilities in this direction, you certainly know that the website is one of the many carriers of the company's image.
It should express the style and character of the brand in the same way as all other materials. An extensive read could be written about how to create an effective and interesting website. This is a complex topic and requires knowledge of current trends. How to become a happy owner of the “exquisite beauty” website you already know.
I leave the choice of the right path to you. Choose wisely! ;)
You still do not know who to entrust the creation of the website? Let me know! We will help you.
